About us
IDside is a Tech for Good Project founded by Privacy nerds to put individuals in control of their Privacy online (what is called the Light Web).
Who are we?
We are a team of 3 associates: 1 expert in Privacy (Marie-Charlotte Roques-Bonnet, 20 years' experience), 1 Software & AI Engineer (Yannis Djaffer) & 1 in Data visualisation (Damien Bouquet, 15 years' experience). We are lucky enough to work along with a skilled and highly motivated team (including Tech developers, community manager,…).
In 2019, we created ID side "Tech for good" project so that we all take control over commercial tracking online, set our privacy Choices in few clicks & share those seamlessly online.
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Marie-Charlotte Roques-Bonnet
CEO
20 years' experience in privacy
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Damien Bouquet
CPO
15 years' experience in data visualisation
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Yannis Djaffer
CTO
Software & AI Engineer
What is our objective
Our end goal is that ID side fosters ethically & environmentally sustainable business models online and facilitates qualitative exchanges with trusted Companies.
The objective of ID side is also to help anyone effectively set their choices online (i.e. regarding Privacy, Safety, commercial preferences or Artificial Intelligence) and exercise their privacy rights seamlessly and automatically
By effortlessly sharing your Privacy Choices with websites and Companies, you support a more transparent relationship with service providers, which brings out many advantages, among which transparency & control
Let's take an example: Cookie banners
You never read it? By setting your preferences on ID side & installing our extension, you save time and make sure that every website will be able to know about it and comply with it. This way, you will not have to fill Cookie banners each time you visit their websites
Let's take another example: inboxes' spamming
Using ID side app, everyone can provide specific "authorisations" to the Companies they trust. For instance, if you flag specific brands, products or services you'd like, and share about the discounts and prices you would be interested by, you somehow "self-target" and help companies share relevant offers or notifications. You get the best of updates without being pointlessly spammed
ID side promotes the Light Web: what is it?
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How does online commercial personalisation & ad targeting work today?
- Today, my data is collected online 24/7.
- It is sold so that ads get better directed to me.
- Companies sell such data without giving me control.
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With ID side, I take control over my data & ads displayed to me.
I decide:
- How I want my data to be collected online (our cookie banners extension).
- By Whom, When and How I want to be targeted (our personal & private marketplace).
- Which Companies I want to create a trusted relation with.
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This is the Light Web:
- Less data collected "in my back."
- More control on targeting & ads.
- An ethically & environmentally sustainable model.
Our US and EU Patents
On May 20, 2025 and June 12, 2025, ID side was notified its patent delivery respectively in the US and in the EU. On September 9, 2025, ID side was granted US patent (US 12,413,397). On October 5, 2025, ID side was granted EU patent (EP4100905).
Last updated: January 2, 2025